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02 Nov The level of engagement on Instagram attracts brands

Faced with the decline of the "reach" on Facebook, the high level of activity of fans on Instagram plot. But in France, the average size of the mobile social networking communities remains stunted. A hearing 10 times lower than Facebook (2.6 million unique visitors against...

22 Oct Influence marketing: the new Eldorado for brands

In this column, we will explore the development of influence on social media marketing and how to be among the first to capture the potential. This first column explains why the influence of marketing will benefit from strong growth in brands investments in the coming years,...

12 Sep Instagramers more and more attractive to advertisers

With a superior commitment to Facebook and stronger emotion related to the image, the Instagramers attracting more and more French advertisers. Established in 2010, Instagram was acquired by Facebook in 2012 for 747 million dollars (594 million euros). At the time, it had 80 million active...

08 Aug Digital becomes the 2nd most used media by advertisers

The Observatory of e-Advertising produced by the SRI and UDECAM in partnership with PWC, 2014 decrypts a market marked by the explosion of programmatic, mobile and video. Featuring a 4% growth in late 2014 and weighing the equivalent of $ 2.9 billion, the digital media is...